The worst fears of Malayalam superstars Mammootty and Mohanlal have come true. Telugu star Allu Arjun, a rank outsider to Malayalam cinema, has taken Kerala by storm with the release of the dubbed version of his Arya 2.
The film, which released in 65 screens last Friday, has grossed a whopping Rs 67 lakhs in three days! Says a leading exhibitor in Kerala, “The film has taken an M & M (Mammootty & Mohanlal) kind of opening and is running to packed houses even in smaller centres. To be frank, our young heroes never enjoy this kind of an opening!”
With the success of the film, Allu Arjun — popularly known as Bunny — has become a youth icon in Kerala. In fact, a market survey states that he is way ahead, in terms of popularity, than other young Malayali actors like Prithviraj and Jayasuriya. The stylish star’s earlier Telugu films like Arya, Happy, Desamuduru and Parugu have all been dubbed into Malayalam and turned out to be huge hits. It was his films that started the trend of Telugu mass commercial films being dubbed into Malayalam.
The film, which released in 65 screens last Friday, has grossed a whopping Rs 67 lakhs in three days! Says a leading exhibitor in Kerala, “The film has taken an M & M (Mammootty & Mohanlal) kind of opening and is running to packed houses even in smaller centres. To be frank, our young heroes never enjoy this kind of an opening!”
With the success of the film, Allu Arjun — popularly known as Bunny — has become a youth icon in Kerala. In fact, a market survey states that he is way ahead, in terms of popularity, than other young Malayali actors like Prithviraj and Jayasuriya. The stylish star’s earlier Telugu films like Arya, Happy, Desamuduru and Parugu have all been dubbed into Malayalam and turned out to be huge hits. It was his films that started the trend of Telugu mass commercial films being dubbed into Malayalam.
