Allu Arjun is breaking new ground in Tamil Nadu. Along with his home-turf Andhra Pradesh, he’s promoting 7Up in the neighbouring state, which is a new chapter in the world of endorsements.
Usually, brands rope in popular stars from the respective states, but the flamboyant persona of Allu Arjun, forced the soft drink company to run the commercial even in Tamil Nadu. “We just finished dubbing for it and the commercial ,with a youngster trying to pacify two fans of rival soccer teams is already making waves,” says a source in the production house.
Earlier, Allu Arjun was the first Telugu star to win appreciation of the Kerala audience with his hits Arya and Badrinath. “I may soon do a Malayalam film,” he informs. Is he ready to take on the might of Mohanlal and Mammooty? “Such comparisons are unfair since they are legends,” he says.