In keeping with its billing as one of Hyderabad's most sought-after Tollywood FM stations, Radio Mirchi has consistently brought Tollywood's biggest stars to interact live with its listeners. Catch Tollywood's Stylish Star Allu Arjun live on Radio Mirchi 98.3 FM today afternoon, with RJ Ghajini.
On the occasion of the release of Allu Arjun's blockbuster "Badrinath", Mirchi had done an exclusive on air and website contest for its listeners to select a lucky few who could meet Allu Arjun at their studio. The innovative contest, titled "Meelo Badrinath-Mirchi Lo Badrinath", asked listeners to rewrite the title song track of "Badrinath" — 'Kannu moosthe Badrinath, kannu theristhe Badrinath' — changing all words except the word 'Badrinath' in every line.
The response to the contest has been overwhelming so far, reiterating the ever increasing popularity of both the star, Allu Arjun, and the station, Radio Mirchi.
In addition to meeting the lucky winners of the contest, Allu Arjun will interact live with Mirchi listeners between 4 pm and 5 pm, and talk about his experiences in filming the movie, the special effects, the path-breaking actions scenes, and of course the superhit songs and dances. Plus, a very Mirchi style interview of the Stylish Star by movie buff RJ Ghajini that will make it memorable to all fans and listeners alike.
"Badrinath", a big-budget flick in Tollywood, is one of the industry's most ambitious ventures ever. The story deals with the emotional struggle of a warrior guarding the famous Badrinath temple in the Himalayas, who is torn between the love of a girl and the trust and zeal of his teacher. Directed by V V Vinayak, the film's charbusting music has been composed by maestro MM Keeravani.