Badrinath's Guntur rights sold for a whopping price

The promotion blitzkrieg for one of the most awaited films of 2011, Badrinath has just begun. Right from tidbits about the film's shooting to outdoor promotions, the marketing is expected to be quite extensive to generate huge buzz about the film. The film starring Allu Arjun, Tamannaah and Prakash Raj is also one of the most expensive films made in Telugu and the fact that V V Vinayak has directed the film, is the icing on the cake. The film has generated so much interest in buyers that distributors and buyers are quoting hugeprices to secure the rights of the film in several areas. A source tells us that the film's rights for Guntur area have been sold for around Rs 2.75 crores! Last year, despite bad reviews and negative talk, Allu Arjun's Varudu collected around Rs 1.34 crores in its first week in Guntur. With the pre-release hype with Badrinath has, it'll be interesting to see how the film opens in all areas including Guntur.

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