Badrinath gets new promotional angle

Though the film initially got a ‘flop’ talk from the critics and the audiences too, All Arjun’sBadrinath is gradually doing a good show at the nearby theatres. Interestingly, the collections stand next to Ram Charan’s Magadheera in the ranking and hopefully, the producers and distributors would get the returns safely by the end of third week.

Meanwhile, the makers of the film – director VV Vinayak and producer Allu Aravind are plotting different strategies to make the Telugu audiences come to theatres. While a pilgrim trip was planned for a few lucky winners in a contest, Vinayak came up with an excellent idea of bringing the divine soil of Badrinath Temple to all the theatres where the film is being screened. Since the soil is considered sacred and believed to have medicinal values, the common man would obviously queue at the theatres, thus increasing the collections of the films. What an idea, sirji?!

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