Stylish Star Allu Arjun may not have made it to the top four in Tollywood, but he is doing it with style in Mollywood. We all know that Allu Arjun has a special craze among Mallus. With 'Badrinath' he proved that he is one of the biggest stars in Malayalam cinema. 'Badrinath' collected a share of 67 lakh rupees in just three days in Kerala.
Only megastars of Malyalam cinema, Mammootty and Mohanlal had managed to collect as much. Allu Arjun has done the same with a dubbed film. Imagine what would be the impact if he does a straight Malayalam film? Though two other straight Malayalam films along with 'Badrinath', they have been washed out without a trace in Badrinath's tsunami. Most importantly, the combined collections of both these films in first three days isn't even half of Allu Arjun's Badrinath.
Trade pundits from Kerala say that no one would dare to release their film along with Allu Arjun's next film by looking at the current trend. Although 'Badrinath' is not carrying positive talk in Kerala too, it would end up as a profitable project to Mallu buyers who have bought the film for 1.1 crore rupees. They would make a profit of 25 lakhs with Badrinath, say trade analysts. And remember, this film is running with a bad talk. The profits would have multiplied by four if it got a better talk. Great going Allu Arjun, you’re the next Megastar of Mallu-land.
