People who keenly follow Tollywood news should know that Allu Arjun has a great fan base in Kerala. Mallu’s like Allu arjun so much that media there renamed him as ‘Mallu’ Arjun. No wonder that all of Allu arjun's movies are being dubbed into Malayalam as a tradition.
Now, it is Ram charan's turn to enter Malluwood. His mighty hit Magadheera is being dubbed into Malayalam as Dheera. However, as Allu arjun is a bigger name in Malayalam film industry compared to Chiranjeevi and Charan, they have cleverly added Allu arjun name to the film.
Allu arjun is the presenter of Dheera and the posters of Dheera carry his pic to grab the attention of Mallus. Let’s see if this ploy works out and Ram charan makes himself a brand in Mallu land.
